Finding a Job on Social Media – The Do’s and Don’ts

By Brandi Nicholson-Burley, Career Facilitator

Now, more than ever since its inception, social media is becoming a primary form of communication and information spreading. You can keep updated on your family through social media, you can get your entertainment from social media, and you can even learn about current (and past) events through social media!

Social media has been integrated in all aspects of our lives, so it only makes sense that it is becoming important in the job market realm. Not only can you find career and workforce development advice on social media (hint- check out our social pages), you can also find your next job using social media! If you need some quick tips on finding a job through social media, keep reading to see the “Do’s and Don’ts” below:

Do

  • Join career related social media sites.
    • LinkedIn is a must! On these sites, you will find like-minded individuals and a wealth of resources.
  • Create specific “professional”/career oriented accounts on social media sites like Instagram (IG) and Twitter.
    • Make sure these pages are separate from your personal pages. Post your work. Curate your socials to match the job you are looking for or put your skills on display. Do you want a job in marketing? Post mock campaigns in your IG stories. Want a job in finance? Try listing stock tips in a thread on Twitter.
  • Create an online portfolio/website people can easily access to get more information about you.
    • You want to make it easy for recruiters and hiring managers to find you and figure out what you can offer. A link in your social media bios will save them a lot of time and looks like you mean business.
  • Be strategic in the profiles you follow.
    • Make sure you are following people and businesses that align with your professional brand.
  • Share your interests and other people’s work that aligns with your goals.
    • It’s okay to not always have self-made content. Sharing your interests and other people’s work (with credit) gives insight into who you are as a person.
  • Keep an eye out for job postings!
    • Follow the companies you want to work for and the people who already work there. Oftentimes, there will be posts (in the form of statuses, feeds, or stories) detailing position openings.

Don’t

  • Count out social media sites like Twitter, Facebook, or Instagram.
  • Direct Message people without a strategy.
    • Aimlessly direct messaging people is not a good use of your time or their time. Make sure you’re intentional in your outreach.
  • Job hunt using your “personal” SM accounts.
    • Keep your work and personal life separate on social media. Merging the two means that you will have to be professional and mindful of your posts on social media at all times for the rest of your (social media) life.
  • Discuss topics like politics or religion on your account.
    • See the tip above. This is a sure-fire way to keep hiring managers skipping over you for other potential applicants.
  • Spam people with your posts or work.
    • Give people a break! Posting multiple times a day is excessive, and people will start getting “fatigued” and scroll past what you have to say. Be intentional about when you post. (Pro tip: post in the morning or evening, when people are most likely to be scrolling.)
  • Forget to hashtag!
    • Hashtagging ensures that people outside of your network can find your content! Hashtagging also boosts your chances of being seen due to algorithms. Make sure your hashtags are relevant to your post. Also try creating a hashtag you can include consistently on every post that relates to you or your brand.

So what do you think? Will you be using social media to find your next job? Reach out to us and let us know! If you need further details on finding a job through social media, checkout our Facebook page tomorrow!

Remember, Goodwill Columbus Workforce Development is your FREE resource for all things work related!

Stay safe and good luck!

-Brandi

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